Profit impact lead magnet
Overview
Profit Impact partners with businesses to help them measure and grow their positive social, environmental, and financial impacts. To support their outreach, they created a free report titled The ROI of Sustainability for SMEs, aimed at showing potential clients where they could improve in terms of sustainability. I was asked to design the report in a way that felt engaging, accessible, and aligned with their established brand guidelines.
Process
The design approach focused on making the content highly visual and easy to digest. I incorporated large, high-quality images to break up text-heavy sections and created custom graphic visualisations to present the data clearly and impactfully. By weaving these elements together with Profit Impact’s brand colours, typography, and layout rules, I ensured the report looked professional, approachable, and on-brand.
Results
The final report struck the right balance between information and design, making sustainability insights easy to engage with. Profit Impact gained a polished, professional resource they could confidently send to potential clients — one that reinforced their brand credibility while sparking interest in their services.
