Doug

Matthews

about

Brand-focused Graphic Designer with 5+ years’ experience creating high-impact visual identities, motion graphics, and marketing campaigns for hospitality, corporate, and non-profit sectors. Proven track record of delivering creatives that drives measurable results. Skilled in translating business goals into compelling visual strategies, managing multi-project workflows, and collaborating with stakeholders to deliver consistent, on-brand results.

Experience

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Macdonald hotels

Graphic Designer
April 2024 – Present

  • Designed and produced a TV ad achieving 0.2% CTR on streaming platforms - 10x the industry average - driving direct bookings.

  • Created animated GIFs for email campaigns achieving 6% CTR - 7.5x above company average.

  • Delivered multi-format creatives: menus, brochures, flyers, posters, signage, and web assets for weddings, F&B, golf, spa, leisure, and events.

  • Supported integrated campaigns across multiple departments while ensuring brand consistency and tight deadline delivery.

Macdonald hotels

Graphic Designer
April 2024 – Present

  • Designed and produced a TV ad achieving 0.2% CTR on streaming platforms - 10x the industry average - driving direct bookings.

  • Created animated GIFs for email campaigns achieving 6% CTR - 7.5x above company average.

  • Delivered multi-format creatives: menus, brochures, flyers, posters, signage, and web assets for weddings, F&B, golf, spa, leisure, and events.

  • Supported integrated campaigns across multiple departments while ensuring brand consistency and tight deadline delivery.

britannia hotels

Graphic Designer
February 2023 – March 2024

  • Developed brand guidelines and a cohesive visual identity system across 63 hotel properties.

  • Created unique logos and visual identities for individual properties to strengthen local branding.

  • Designed seasonal marketing assets, wedding brochures, menus, and event displays for expos and promotional events.

  • Produced email creatives for campaigns, increasing seasonal booking engagement.

britannia hotels

Graphic Designer
February 2023 – March 2024

  • Developed brand guidelines and a cohesive visual identity system across 63 hotel properties.

  • Created unique logos and visual identities for individual properties to strengthen local branding.

  • Designed seasonal marketing assets, wedding brochures, menus, and event displays for expos and promotional events.

  • Produced email creatives for campaigns, increasing seasonal booking engagement.

THE DM DESIGN CO

Brand Designer
June 2022 – February 2023

  • Led rebrands for SMEs and non-profits, producing impactful new logos and visual identity systems.

  • Designed marketing materials and social content, boosting brand awareness and engagement.

  • Built social media strategies to grow audiences and enhance community engagement.

THE DM DESIGN CO

Brand Designer
June 2022 – February 2023

  • Led rebrands for SMEs and non-profits, producing impactful new logos and visual identity systems.

  • Designed marketing materials and social content, boosting brand awareness and engagement.

  • Built social media strategies to grow audiences and enhance community engagement.

DANNY&CO

Graphic Designer
April 2022 – September 2022

  • Designed and executed branding assets including logos, ebooks, whitepapers, brochures, and social media graphics.

  • Managed social media campaigns for podcasts and YouTube channels, increasing follower engagement.

  • Directed rebrand projects from concept to delivery.

DANNY&CO

Graphic Designer
April 2022 – September 2022

  • Designed and executed branding assets including logos, ebooks, whitepapers, brochures, and social media graphics.

  • Managed social media campaigns for podcasts and YouTube channels, increasing follower engagement.

  • Directed rebrand projects from concept to delivery.

Self employed

Graphic Designer
November 2019 – March 2021

  • Created visual designs for corporate & nonprofit clients, including logos and marketing materials.

  • Developed innovative logos and branding for businesses, both existing and new.

  • Utilised a wide range of tools and techniques to produce professional, eye-catching designs.

Self employed

Graphic Designer
November 2019 – March 2021

  • Created visual designs for corporate & nonprofit clients, including logos and marketing materials.

  • Developed innovative logos and branding for businesses, both existing and new.

  • Utilised a wide range of tools and techniques to produce professional, eye-catching designs.

ONE MANCHESTER

Graphic Design Intern
September 2019 – November 2019

  • Created engaging visuals for internal & external communications, including flyers, posters, magazines, infographics and intranet artwork.

  • Developed visually compelling slides for internal marketing & advertising.

  • Improved the visual impact of company communications, increasing engagement and reaching wider audiences.

ONE MANCHESTER

Graphic Design Intern
September 2019 – November 2019

  • Created engaging visuals for internal & external communications, including flyers, posters, magazines, infographics and intranet artwork.

  • Developed visually compelling slides for internal marketing & advertising.

  • Improved the visual impact of company communications, increasing engagement and reaching wider audiences.